The Nurturing Edge: Nurturing Your UK Business Through Strategic Support
- M McLean
- Sep 1
- 4 min read
Updated: Sep 13
As a founder, I know the concerns of start-up life you balance many different roles. As the owner you are the visionary for the product or service, the marketing lead, administration team, accounting and endless to-dos. It’s easy to lose focus or burnout I know this from personal experience.
Nurturing and growing a business is exciting yet lonesome, we often try to manage all the roles that are required of you in business the visionary, the salesperson and marketing and customer service, however this can lead to missed opportunities or burnout.
What’s the secret to overcoming doing it all alone? Business support. In this article we discuss why support matters.
Since, launching in July 2019 business support has been at the heart of Nurture Digital Marketing focus and value.
When starting the business Makaela, founded the Company with the goal of delivering better and healthier business support and this is still a key focus to date.
We champion QUALITY business support for entrepreneurs, solopreneurs or SME’s, because we desire to experience business support that is practical, hands-on and expert-lead and this isn’t easy to find.
What is business support
Business support is guidance, advice or resources that help to propel you in business. There are a range of support programs offered by the Federation of Small Business, Enterprise Nation, Help to Grow, and GOV.org.
As well as business marketing support offered by other SME’s such as Nurture Digital Marketing supportive blogs or resources.
Why does business support matter at all stages of the business cycle?
Business support matters because it’s comparable to having a power circle.
It can be likened to having an alliance of individuals or teams that you can tap into for advice, guidance, expertise when needed.
Business support matters at all stages from ideation to scale-up, regardless of the stage of journey.
Business support is important because the support can take the extra weight off running a business, it lightens the load having the right source of people to turn to for questions on marketing, HR or finance. This type of support gives owner’s guidance of every stage of their journey, inputting direction that is strategic.
Getting support
There are moments in all our business journey when we need additional guidance, resources, guidance or community. Founders need another founder to relate to or an expert in another field to bounce ideas with or a Colleague to share with.
So it’s really important to consider, who are the people who surround you? Who do you spend the most time with? Who is in your inner circle?
The business support that surrounds us can be compared to that of having an inner circle, and we must ask ourselves who are those within our business circle and are they resourceful and supportive and led by knowledge.
How do you develop an inner circle?
Business support can empower and help to drive you in the right direction for your business and one way of developing an inner circle is to reach out for support and connection.
7 support options available now in the UK for Small Businesses:
1. GOV.UK Business Support Service
This is your first port of call for a wide range of business support, including advice on starting, running, and growing a business. They can often signpost you to digital support specific to your region.
2. Digital Business Growth Service (business.gov.uk)
Recently launched by the Department for Business and Trade, this service aims to simplify the journey for businesses seeking digital support and advice across their full lifecycle.
Website: https://business.gov.uk/ (You'll often be redirected from great.gov.uk)
3. Help to Grow: Digital (UK Government Initiative)
While the main "Help to Grow: Digital" scheme for discounted software has now ended, the website still provides valuable resources and guides on adopting digital technologies and improving productivity.
Website: https://helptogrow.campaign.gov.uk/
4. FSB (Federation of Small Businesses)
The FSB offers a wealth of resources, advice, and events for small businesses, including guidance on building an online presence, social media, and digital marketing. Membership provides access to more in-depth support.
Website: https://www.fsb.org.uk/
5. Local Growth Hubs / Business Support Organisations
Search for "London Growth Hub" or "Manchester Business Support"
6. Affordable Web Design Agencies (UK-based)
Many agencies specialise in working with small businesses, offering bespoke website design:
7. Google's "Grow with Google" Program
Google offers a variety of free online courses and tools to help businesses improve their digital skills, covering everything from digital marketing fundamentals to getting your business online.
I understand the complex challenges, which is why I have created Nurture Digital Marketing to support small businesses and entrepreneurs.
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About the author:
I am Makaela, a Marketing Consultant and Founder of www.nurturedigitalmarketing.co.uk Nurture Digital Marketing is created to support entrepreneurs and small businesses. I am a marketing consultant that specialises in digital marketing, content creation, marketing strategy, brand management, website creation, social media management, and more. Send an email if you have any questions that you would like a quick and reliable answer to.